Coaching Platform / SaaS-Enabled Digital Support Product

Hidden ADHD

Hidden ADHD is a digital support platform designed to help adults with ADHD, especially women 50+, overcome procrastination, clutter, unfinished tasks, and self-doubt through structured guidance and practical accountability.

Website PlatformLead FunnelsSlack BotAccountabilityBehavior Change

Industry

Mental Wellness

Platform

Web + Slack

Users

ADHD Adults

Scope

Platform Build

Focus

Behavior Change

背景

Hidden ADHD needed a platform that could clearly communicate its value to adults struggling with procrastination, unfinished goals, and low self-trust, while also making the founder's approach feel credible and actionable. The site positions itself around structured, age-aware support and practical productivity help.

課題

•The experience had to emotionally connect with adults dealing with procrastination, clutter, unfinished goals, and self-doubt
•The site needed to explain Hidden ADHD's structured, age-aware support in a way that felt clear, practical, and trustworthy
•Aron Croft's personal story, coaching background, and methodology had to build credibility without overwhelming new visitors
•Visitors needed a clear path from interest to engagement, plus an accountability layer that continued beyond the website

アプローチ

1. Supportive Positioning

We reframed the user's internal narrative with messaging that acknowledged overwhelm without reinforcing shame, creating a more empathetic and motivating starting point.

2. Credibility-Led Journey

We structured the website around Aron Croft's story, coaching background, and transformation method so visitors could quickly understand why the approach was credible and actionable.

3. Conversion Entry Points

We introduced conversion-focused landing pages, lead capture flows, and low-friction entry points such as guides and webinar-style content to help new users engage with confidence.

4. Slack Accountability Layer

We extended the experience beyond the website with a Python-based Slack bot that supported task tracking, categorization, accountability, and reward-based motivation between coaching touchpoints.

提供内容

We delivered a focused website experience with strong positioning and lead capture flow, a founder-story and credibility-led content structure, free guide and webinar entry points to reduce friction for new users, testimonial-driven trust building, and a Python-based Slack bot for task categorization, accountability, and reward-based engagement.

成果

•Turned the website into a practical support system instead of a purely informational coaching presence
•Strengthened trust through clearer messaging, founder credibility, and testimonial-led proof
•Improved conversion pathways with low-friction entry points such as guides and webinar-style content
•Created a more relatable experience for users who often feel misunderstood or stuck
•Supported productivity, renewed hope, and meaningful life progress reflected in participant feedback